Home > Freelancers > Be a dream-maker. Be an anaesthetist. Be an Instructional Designer.

Be a dream-maker. Be an anaesthetist. Be an Instructional Designer.

Yesterday I got one of those all too rare chances to sell a vision, and be a bit theatrical while doing it too!

An existing client is at the stage where they have some powerful motivations for, and the will, to build a centralised, coherent training strategy involving multiple learning techniques, including online techniques. I was invited to share, explain and sell that vision to one of the influential teams made up of staff from around the world.

I got the chance to demonstrate just how powerful visuals, and visualisation can be to an Instructional Designer in a client “sales” setting based around Articulate Storyline.

I started with “the story” – 25 slides – all images, (OK – so I ended up with 1 Summary slide full of bullets just to make the point about commonplace eLearning!). I told the story of eLearning from our learners perspective, i.e how it should not be done. I showed options, I showed them “…what good looks like…”, and some models to get there. The “no-words on slides” strategy was commented on by team members. Good visuals add power to your message. We all know this – but make it a reality in your face-to-face meetings as well as the courses you build.

I then showed some examples of demonstrations I have built in Articulate in Storyline. OK – so my “Shall I eat the bacon?” example was amusing – but the REAL power came when I asked them to IMAGINE… “Imagine that was a scenario where instead of making decisions about whether you should eat bacon or not the scenario is all about whether a salesperson should put a specific clause in a contract or not…”

Suddenly – something fun and fanciful, very “non-corporate” became REAL – they could see what possibilities existed.

We all know my “Decoder for Male Dancefloor Expressions” has nothing to do with reality (?)– however then I asked them to imagine images of their corporate products instead, and online “reference manual” for salespeople, deployed on iPad for ease of access at the customer premises. Lightbulbs came one…and then something wonderful happened…they started saying “Or…we could do this…….”.

Features and functionality are powerful, but vision, imagination, dreaming and taking away “business pain” are sometimes so much more powerful, and a lot more fun for the audience too!

Take away pain, and portray an imaginary but completely achievable dream-world where your clients benefit, and you write invoices. Be a dream-maker. Be an anaesthetist. Be an Instructional Designer.

Categories: Freelancers
  1. M.
    July 28, 2014 at 2:43 am

    i got a completely different notion of what the post would be about when i saw “Be an anaesthetist”…Thought you were going to explain how IDs may put people to sleep 😀 Anyway, i just wanted to say I loved the male dancefloor expressions sample: fun stuff!


    • July 28, 2014 at 7:17 am

      Hi M., and thanks for the comment.
      Yeah – the “dancefloor expressions” was a lot of fun 🙂
      Best wishes.


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