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Focusing on the experience rather than the “product” – so why do IDs focus on “training” all the time?

October 10, 2014 4 comments

Steve Jobs focused on the Apple “experience” rather than the product – you can see a GREAT YouTube video here that shows this.

In the same vein – why do Instructional Designers seem to focus so much on the “course”, and the “training” – rather than the REASON we spend all our hours producing all of this content?

I had a discussion earlier this week on “An Ebola Course”. But for me it was not “…an ebola course”, it would be online content that saved lives. This is a mind-switch.

I would LOVE to see a forum or group of IDs have “No Training Words Week“, where – just for a week, just 7 days, we NEVER used words like “training”, “course”, “authoring”, “quiz”, “test” or ANY of the other “learning’y” words.

Could we/they do it?

Could we get through ONE working week with nothing but discussions on VALUE, or workflow, or profit/loss, or process re-engineering, or risk, or profit, or production or technique or re-financing, or loss, or problem-solving, or creativity.

Is it really too hard? Those are the words our customers and clients use in THEIR daily lives.

Try to talk the same language your customer/prospect/client uses – do you even know what language they DO speak?

Freelancer Instructional Designers – take a risk, sometimes it guarantees success rather than putting the next invoice at risk! Take up that flag of professionalism, but become a “business pro”, not just a “training pro(vider)”. It makes sense doesn’t it?

That mind-switch can be hard, and sometimes, your prospect, customer or client does not want it – but that is no reason not to TRY it. You owe it to yourself don’t you? If nothing else you certainly owe it to your profession.

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