Home > eLearning, Freelancers, General eLearning Design, Instructional Design - General, Instructional Designers > Learning Technique – from the window of a high street butcher, (warning, contains pork).

Learning Technique – from the window of a high street butcher, (warning, contains pork).

I was walking to a client earlier this week, and I passed an old-fashioned high street butchers shop. On the window was an advert which read “Pork…it’s tasty…try some now!

I laughed to myself, thinking about the simplicity and almost child-like communication. How “quaint”. 7 hours later, after a heavy day of Articulate Storyline examples and semantic juggling, I walked back to the station, once again passing the same advert.

It was a GREAT example of learning technique

  • State the case for something to your learners – “Pork…
  • Explain the potential benefits to the user – “…it’s tasty
  • State the solution to an assumed problem (lack of pork), with a specific behavioural action – “…try some now

I had just spent a day largely doing just this – taking words and messages, and simplifying them with/for a client into learner actions. Perhaps we should all, occasionally, look back to the past to see where we are going.

In the interests of keeping the “pork” theme going – I remembered a simple flowchart I once produced using Articulate Storyline – so I’ll leave you with the “Should I Eat Bacon” flowchart“.Portrait of a pig

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